Welcome to AdLuminate, your marketplace for buying and selling advertising space, sponsorships, and related services. We’re excited about our platform, and think you will be too. Learn a little more about us below, and reach out if you have any questions or require assistance.
Our mission is to simplify the buying and selling of advertising. AdLuminate makes finding, evaluating, and acquiring advertising space easy for businesses, organizations, and individuals. We allow users to shop for advertising on their own terms, without sales pressure, agency fees, or confusing programmatic platforms. Likewise, we make it easy to promote available advertising space and sponsorship opportunities, allowing users to reduce sales expenses while monetizing otherwise unused opportunities.
To fulfill our mission we are uniting advertising supply and demand on a single platform, making it easier than ever to directly buy and sell advertising space and sponsorship opportunities. Sellers simply create a profile and list their opportunities for a small fee (waived for early users!). Buyers have full and free access to search and filter the listings, making it easy to find opportunities that target their audience and fit their budget. Once a buyer has found an opportunity that they like, they just send the seller a message to finalize the acquisition.
Shouldn’t it be easier to find advertising opportunities? With AdLuminate, it is! We will disrupt advertising in the same way that Expedia and others disrupted travel.
Once upon a time, a small but growing business was seeking to build brand awareness, attract new customers, and announce the opening of an office in a new geographic market. The business wanted to place ads, but didn’t have the resources available to use a media buyer or advertising agency. So, the business’s marketing director started looking for advertising opportunities in publications, on blogs, and in other places that their target customers would likely see. A pay-per-click campaign was used, but that only targeted people searching for related key words, and the business wanted their message to reach all prospects, not just those actively searching.
The search for advertising quickly became daunting. The first challenge was simply finding the publications and other media outlets that reached the target audience. Then came the challenge of finding advertising information and media kits from each outlet, which involved several e-mails and phone calls. Then came the follow-up calls to get rates and other information, more pesky calls from salespeople even though their opportunity didn’t align with the project goals, etc. This took several hours spanning several days.
At the same time, the marketing director was looking for a new house. To do so he went to the Realtor website, searched homes by location, attributes, and price, and sent inquiries for properties of interest. He did all this in a matter of minutes. Turns out its much easier to shop for a house than it is for advertising. Thus, a problem was identified (it is too hard to shop for advertising) and a solution was born (AdLuminate).
Stay tuned as our story continues...
Scott Watkins, Founder and CEO -
Scott is a recovering consultant on a mission to make advertising easier. He has 15+ years of consulting and management experience during which he worked with private and public sectors clients from across the U.S., as well as Canada and the Caribbean. He also contributed to the founding and subsequent spin-off of a software development and advanced analytics firm. Scott can often be found sailing (or floating aimlessly) on Lake Lansing or at Michigan State sporting events. He is involved with the Lansing Sailing Club, as well as the Lansing Rotary Foundation and the Michigan Remembers 9-11 Fund. He holds an MBA from the Broad College of Business at Michigan State University. He also has BAs in International Relations (James Madison College) and Marketing (Broad College of Business), both at Michigan State University.
Phil Threadgould, Cofounder and CTO -
Phil is a developer extraordinaire and entrepreneurship junkie. He has worked on a several startups, including
, a search engine for equity crowdfunding platforms, and
, which he grew to a half million monthly page views and sold it to a promotional company after just six months. He has also experienced life in the corporate world, having worked in web development and management roles at EDS and at Auto Industry Portal, Inc. Phil holds a BA in International Relations from Michigan State University.